Privacy and Cookie Policy

This privacy policy sets out how this website (hereafter “the Store”) uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

For the exhaustive list of cookies we collect see the List of cookies we collect section.

We may also collect the following categories of information for the purposes explained below.

Advertiser website activity: This is data about your browsing activity on the Advertiser’s website. For example, which pages you visited and when, and what items you placed into your online shopping cart.

Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.

Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.

Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Interest-Based Online Advertising and Google Analytics

This section of our Privacy Notice provides details about interest-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics’ 3rd-party audience data such as age, gender and interests to better understanding the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at https://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at https://www.google.com/ads/preferences/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by the our businesses, we are unable to perform the opt-outs on your behalf.

How to manage your data online

We are committed to following best practice in our use of any online behavioural targeting technology we use or may use in the future and we at all times seek to comply with applicable regulatory frameworks, such as that of the European Digital Advertising Alliance.

YOUR CHOICES: MANAGING COOKIES AND “OPTING OUT”

You can opt out of cookies and tracking by our contracted service providers by using the opt-out links provided below.

Advertising Industry Opt-out Tools

Digital Advertising Alliance (DAA)www.aboutads.info/choices/
European Digital Advertising Alliance (EDDA)www.youronlinechoices.com
Network Advertising Initiative (NAI)www.networkadvertising.org/choices/
Hotjarwww.hotjar.com/opt-out

Managing cookies and local storage on your device

Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or follow the instructions provided at: www.allaboutcookies.org/manage-cookies/, which provides information for the most common browsers.

Local Storage (Flash and HTML5): The most common browsers clear your locally stored data when you choose to delete/clear your cookies and web browsing data. Alternatively, you can manage your Flash cookie settings via the settings panel on the Adobe website.

The ‘Do Not Track’ function on your web browser

This is a feature offered by some browsers which, when enabled, sends a signal to request that your browsing is not tracked. However not all companies respond to such requests and we can’t control whether our partners will or not so we advise also using the options listed above.

Ad choices for mobile applications

If you are accessing our services though the web browser on your mobile device, you should follow the instructions above. However, mobile applications use different technologies to recognise your device. To opt out of your app usage data being used to target advertising within apps you should follow the instructions below.

Apple iOS
1. Go to Settings > Privacy > Advertising.
2. Turn on Limit Ad Tracking.
Visit the Apple support page for more information.

Google Android
1. Go to Settings.
2. Select Google in the Accounts section.
3. Select Ads in the Privacy section.
4. Tick Opt out of interest based ads.
Visit the Google support page for more information.

Microsoft Windows
1. Go to Settings.
2. Tap on Privacy.
3. Tap on Advertising ID, and turn off Let apps use my advertising ID for experiences across apps
Visit the Microsoft support page for more information.

CONTACT US

If you have any questions or concerns about our use of cookies and other tracking technologies please contact us using the contact forms provided on this site.

EXPLAINER: WHAT ARE COOKIES?

Web Browser Cookies

A cookie is a small text file that is sent by a website or technology provider to your computer or mobile device where it is stored by your web browser. The cookie stores a unique identifier, a string of characters, which enables a website or technology provider to recognise your browser or device, for example when you revisit a page or site or click on a link or advert.

Cookies may be stored by the website you are visiting (a “first party cookie”) or by another organisation providing services to that website, such as an analytics company, advertising network or social media platform (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period (usually several months, or longer) to remember you across multiple browsing sessions (a “persistent cookie”).

Other types of local storage, such as Adobe Flash Cookies and HTML5 Storage

Many websites use local storage technologies that are similar to cookies but enable larger amounts of data to be stored. This means they can store information like your preferences, game data and viewing history on your device rather than on their own systems.

Tracking technologies, such as web beacons and page tags

Website publishers and technology providers use embedded code to record how you interact with them (recognising your browser/device via the unique ID stored in their cookie or the device Advertising ID). They are used to help website and app publishers to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

WordPress Cookie NameDurationPurposeLogged-in Users Only?
wordpress_{hash}WordPress uses the login wordpress_{hash} cookie to store authentication details. Its use is limited to the Administration Screen area, /wp-admin/Yes
wordpress_logged_in_{hash}SessionRemember User session. WordPress sets the after login wordpress_logged_in_{hash} cookie, which indicates when you’re logged in, and who you are, for most interface use.Yes
wordpres_test_cookieSessionTest if cookie can be set. WordPress also sets wordpress_test_cookie cookie to check if the cookies are enabled on the browser to provide appropriate user experience to the users. This cookie is used on the front-end, even if you are not logged in.No
wp-settings-{user_id}1 yearCustomization cookie. Used to persist a user’s wp-admin configuration. The ID is the user’s ID. This is used to customize the view of admin interface, and possibly also the main site interface.Yes
wp-settings-time-{user}1 yearTime at which wp-settings-{user} was setYes
wp-saving-post1 dayAuto-saving cookie: wp-saving-post is a WordPress cookie created when auto-saving a post in the editor. Used to track if there is saved post exists for a post currently being edited. If exists then let user restore the data.Yes
wp-postpass_{hash}10 daysUsed to maintain session if a post is password protectedNo
wordpress_secThere is not yet any general information about this cookie based on its name only. If you have any information about this cookie, please share in the comments section below.Yes

Note: {hash} represents the value that is obtained by applying a specific mathematical formula applied to the username and password. It is to ensure that the input values are safe, and no one can access these data using the cookies as it is difficult to ‘unhash’ the hashed data.

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